Apple Opens First Store in Thailand Saturday

Apple Iconsiam will open Saturday in Bangkok on the shores of the Chao Phraya, welcoming both locals and visitors to experience the best of Apple in Thailand for the first time. The store will feature Apples full line of products including iPhone XS, iPhone XR and Apple Watch Series 4, and will invite visitors to pursue their creative passions with free Today at Apple sessions.

Bangkok is a cultural and economic destination for the entire region and home to millions of passionate Apple customers, said Angela Ahrendts, Apples senior vice president of Retail. We are thrilled to introduce our Thai customers to Today at Apple, our full line of products, our phenomenal employees and the service and support that are loved by customers around the world.

Elevated above the River of Kings in the heart of Bangkok, Apple Iconsiam sits alongside storied sites and cultural landmarks. Seamlessly connecting the new mixed-use ICONSIAM Center to an outdoor roof terrace, the stores clean, trapezoidal design lines and glass surfaces accentuate the natural beauty of its surroundings while creating an open, airy atmosphere effacing boundaries between interior and exterior.

Apple Iconsiam features two expansive glass facades that create transparency through the store to the river, city and beyond. As customers walk in through a sweeping curve stone entry, their journey continues to the lush roof garden, where they can admire local art, participate in a Today at Apple photo or sketch walk, or simply enjoy iconic views of Bangkok.

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Inside the store, a spacious Forum offers all of Apples free Today at Apple sessions, which inspire visitors to connect with one another, discover a new passion or take their skills to the next level. These hands-on sessions, led by Creative Pros, offer tools for all to explore their creative curiosity and learn to make the most of Apple products and services.

Along the stores Avenues, visitors can try out the latest Apple products elegantly displayed for maximum convenience and accessibility. A tree-lined Genius Grove mirrors the flora of the outdoor terrace and provides the setting for Apples Geniuses to offer personalized technical support and advice.

More than 100 employees are ready to welcome customers on Saturday at 10 a.m. To sign up for Today at Apple sessions, visit apple.com/today.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apples four software platforms iOS, macOS, watchOS and tvOS provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apples more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apples Media Helpline at (408) 974-2042.

2018 Apple Inc. All rights reserved. Apple, iPhone, Apple Watch, Today at Apple and the Apple logo are trademarks of Apple Inc. Other company and product names may be trademarks of their respective owners.

Apple
Nick Leahy, 408-862-5012
[email protected]
Abby
Reisinger, 669-227-3527
[email protected]

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