HRH QUEEN ELISABETH II OUTFITTERS, GROSVENOR SHIRTS PURCHASES EUROSTOP’S RETAIL SYSTEMS
New Head Office and EPOS software enables Grosvenor Shirts to expand its business
London-based luxury clothing and accessory brand, Grosvenor Shirts, has purchased Eurostop’s retail software and reporting systems that will help shape key business decisions going forward. The company, which was granted Royal Appointment in November 2013, selected Eurostop’s e-rmis suite of head office management applications and e-pos electronic point-of-sale solutions. The solution was installed in time for the opening of the new London flagship store in Jermyn Street.
Karl Dunkley, Managing Director of Grosvenor Shirts, gave one example of the benefits that the company is already receiving; “We can now link customer spend in-store to the live sales and stock database, which helps us achieve our high standards of personal customer service. Now, when a customer returns in the future, or if their spouse wishes to buy them a gift, we will know what collar size they are and which styles they prefer.”
Staff capture customer details at the point of sale and this is linked to the individual transaction in the e-rmis stock control database. This gives the company a depth of statistical information that was previously unavailable. “The solution is easy to use and has a proven track record in this sector,” adds Dunkley. “Even after only two months we can analyse information about in-store purchases such as popular colours and sizes and this is already presenting us with the ability to adjust manufacturing, which will ultimately reduce our costs.”
Phillip Moylan, Sales and Marketing Manager at Eurostop added, “High value own label brands like Grosvenor Shirts are built on a reputation for quality and personal service. Our EPOS functionality gives them the information they need to achieve that at the point of sale, whilst our e-rmis stock control software and reporting enables them to make improved business decisions.”
Grosvenor Shirts will shortly go live with a new online store, which will integrate directly with Eurostop’s live sales and stock data. The company can already see the benefit of moving forward with other modules such as online customer loyalty and gift accounts.