Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

HOW GOOGLE OVERTAKES APPLE AS THE 2014 TOP BRAND

bmplanab

By ALEX HILLSBERG

When Steve Jobs returned to Apple in 1996 he found a cluttered company preoccupied with a lot of different things at the same time: digital cameras, portable CD players, speakers and game consoles, oh and Mac computers.

Meantime, its stock value was crumbling.

The first order of the day for Jobs was to line up the project engineers and chop the heads of those who failed to defend their projects as promising. One of the key employees left standing was Jonathan Ive, who would soon design the iconic styles of iMac, iPod, iPhone and iPad. It was a brilliant strategic move by Jobs to focus on select products, that in two years, Apple was an exciting brand again with the launch of the candy-colored luminescent iMacs. Then iPod and iTunes came and, in 2007, the thing that would propel Apple to the top: the iPhone. In all those years since Jobs got back, Apple was ruthlessly focused on a few select products and did a great job.

Then Google came out doing exactly the opposite. After dominating search, it would soon launch half-baked disparate projects in the guise of crowdsourcing: Maps, Glass, Shopping Direct, Android apps, even a driver-less car…. Consumers, developers and investors no longer see Google as a search company, but an innovative one. Just this year, Google overtook Apple in the #1 spot, as seen in this infographic comparing the most valuable brands of 2014.

In short, Google defeated Apple by becoming the latter just before Jobs got back: a cluttered company preoccupied with a lot of different things at the same time. Did Jobs read the stars wrong?

Not quite. He was visionary, a gifted innovator, a forceful guru who would strike fear in his project engineers’ hearts to do their damn best. And that’s where we think Apple’s dilemma started. Apple engineers wanted to impress Jobs, while Google engineers knew how to play the crowd… and rule Rome.

valuable brands infographic - Global Banking | Finance

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post